You Can Run, But You Can't Hide - Live in fitness

You Can Run – Fitness Retreat

You Can Run, But You Can’t Hide

Fear is a powerful thing. It only takes a strange sound you hear while home alone to get your imagination running…and your heart running even faster. Fear can create vivid images in your head…scenarios involving an intruder with unthinkable intentions. You hold your breath and listen intently for the next sound. As time passes, you gradually relax as no new sound comes, and then the fear is gone. Until you hear another sound.

The sound you probably just imagined is a literal sound…a creak in the floorboard upstairs, the house settling, or God forbid and actual intruder. But there’s another sound that will temporarily incite fear, and that’s the voice in your head telling you that you’d better take action, or the results will not be pretty. That voice is the one telling you it’s time to change the way you live before what you fear finally shows up. You can’t hide from that voice, because deep down you know that, if you continue to overeat, eat poorly, and not exercise, that voice is only going to give you only so many warnings before what you fear the most finally shows up. So you should run…if you want to. You can also do yoga, swim, play golf, surf…you name it…the options at Live in Fitness are practically limitless.

We understand how frightening it can be to take on a life-changing endeavor like permanent weight loss and long-term health, especially when that’s something that you have probably taken a crack at in the past, and probably with minimal or short-term results at best. We see this fear and doubt in the faces of those who show up to our Hilton Head fitness retreat⎯we hear it in the stories they tell when they get here, stories of past failures and serious doubt of future success. But you should see the looks on our clients’ faces when they leave…and the stories they tell when they’ve taken off the weight and know they’re on the path to, not just long-term weight loss and health, but a life of confidence and happiness that has no room for fear and doubt.

We can hear you now…”Yeah yeah, sure, I’ve heard this before. You’re going to make all of these promises; I’m going to get my hopes up, and the only thing I’m going to lose is more hope and more money.” We get it. But we’re not offering you empty promises, we’re offering a proven system and a promise that we will not let you fall short of your goals this time. Even more than that, we promise that, no matter how much you struggle after you leave, we will make sure that you power through and stay on the healthy, happy path you took when you left here.

When you arrive at our facility at Hilton Head Island, South Carolina, you’ll probably feel like you’re on vacation. The island and the facilities are beautiful, and the average temperature is 76 degrees. You’ll have access to three championship golf courses, an 11-mile lagoon network where you can paddle, surfing lessons, miles of running and biking trails, world-class tennis courts, and you’ll be surrounded by the Atlantic Ocean, which is swimmable year round. In addition to all of these activities, you can eat the foods you like…they might be healthier versions and smaller portions than you’re accustomed to, but you can still eat them. It’s kind of like a weight loss getaway or weight loss retreat.

Of course, there’s a catch. You have to do the work, but know that it will only seem like work before you do it. After you begin, it will seem more like fun than work, and not just because our staff makes sure that you enjoy yourself, but also because you will start seeing results, start feeling great (both physically and emotionally), and all of that fear and doubt will quickly turn into hope and confidence.

You’re probably still wondering how this time will be any different than the last. For starters, we’re not going to sell you a fad diet or magical piece of exercise equipment. We’re going to get to know you as a person and discover what your goals are. Then we’re going to create a plan, specifically tailored to you, that will ensure you don’t fail this time. We’re going to find out what makes you the person you are, what has kept you from success in the pass, and what’s going to be the best way to motivate you now. We’re going to perform a variety of scientific (but not scary) tests to learn what state your body is in, and then create a fitness and nutrition plan based on your preferred exercise and foods that you actually enjoy eating. We guarantee that, if you follow the plan, you will succeed and have fun doing it.

Then what? Do you leave and that’s it? Oh no, you can’t hide from us. We’re not only going to make sure that you have the tools and knowledge necessary to have the body and life you always wanted. We’re also going to be there when you’re struggling. And there will be those times when it’s not easy, but it will be worth it. You’ll be thinner, fitter, healthier, happier…and the voice in your head won’t be warning you, it will be congratulating you.

Get Off Your Island and Come to Ours

Drawings on sea sand

If you’ve seen the movie Cast Away, you know that it’s about a man who survives a plane crash and ends up alone on a desert island. He manages to barely survive for several years and becomes so desperate that he befriends a volleyball. His desperation grows even deeper to the point that he decides to kill himself, because he will never be there with, and for, his loved ones again…and no one is coming to help him. When he realizes his suicidal plan won’t work, he builds a raft and braves the open sea with no land, help or hope in sight.

If you battle with weight, this is your story…maybe not as melodramatic if you need to tone up or lose a couple of pounds, but if you have a severe problem, the tale is very familiar — you feel stuck and separated from the world; fad diets and false promises show up like ships, then pass you by.

Your hope for change disappears over the horizon, leaving you feeling more desperate, alone and hopeless than ever before. You are in a miserable, lonely place that you can’t escape…and even worse, you can’t imagine being anywhere else because you’ve been stuck there too long and had your hopes dashed too many times. You could consider braving it on your own, but you have no way off and no idea where to go.

If this is you, the news is good. We can get you off of that island, but you have to come to ours first.

What is our island? It’s a lot of things. It’s a fitness retreat, a weight loss getaway…call it a fat camp if you want, although we don’t use that term. The best way to describe Live in Fitness is to say that it’s a magical place full of people like you who need help and people who want you to succeed more than you want it yourself. Does this mean that you’ll get off the boat, step onto shore and the pounds will instantly melt away? Of course not. That’s not magic, that’s impossible. The magic isn’t pounds disappearing — it’s the way you’ll feel after they’re gone. It’s the feeling of accomplishment you’ll have when you look in the mirror. It’s the feeling of confidence and pride you’ll have when you walk down the street in an outfit you could never have worn only months before. But the most magical feeling of all is the joy and pride you’ll see in the faces of those who love you the most.

How do we give you that joy? This isn’t magic at all — it’s a combination of your hard work, our hard work and a formula for success that has changed the lives of thousands of people. It’s a well-thought-out and scientific (but not in a boring way) approach to, not only taking off pounds, but also (and most importantly) developing habits that will ensure you keep them off for good.

Great. Now how do we get you off your island? We start by building your boat…a.k.a. your behavioral profile. We want to know, and want you to know, how you ended up on your island and what you’re doing that’s keeping you there.And yes, it goes much deeper than overeating not exercising. It’s important that we know how you’ve lived your life and related to your body in the past, so we can accent your strengths and overcome or eliminate weaknesses. Bottom line…if we know how you got there, that will go a long way toward helping you get free.

We need a map. After we have the boat, we need a map. This is a detailed and scientific (otherwise it won’t work) map of where you are right now. Like DNA, everyone’s map is unique, so we have to know everything we can about where you are right now. This means we’ll have to do a variety of important tests, so we’ll know the exact place we’re going, which is the place you really want to be: the best possible you.

Hydrostatic Body Fat Testing is the most accurate and technologically advanced method available to determine your body fat percentage. We have to make sure what you are losing is pure fat, and not the lean mass that you lose on most diet programs. Also, we ensure that your metabolism is speeding up for the long haul… the faster the metabolism, the faster the inches disappear!

Your Posture Alignment is very important for many exercise plans, but if you have not worked out in a while you may very well have postural problems. Once we have evaluated your postural alignment, we can then create an exercise plan to help correct your posture and any problems associated with it.

Your Resting Metabolic Rate determines how quickly you burn calories. We test your RMR when you arrive at the resort, so that we can determine how many grams of protein, carbohydrates and fats you should be consuming in each of your meals from day one. This also helps your coach to implement the correct exercise program to speed up your metabolism. Then we’ll keep testing your RMR so that we can adjust your portion sizes as your metabolism changes due to your new healthy lifestyle. This means you always get exactly the calories you need based on how many calories your body is burning.

Your Real Body Age isn’t a number of years that you’ve been on the planet. It’s a measurement of how at risk for disease you are, compared to the average person. For example, you could be 35 years old, but just is at risk for heart attack is a 65-year-old. That would mean that you’re real body ages 65, not 35.

Our VO2 Max Testing let’s as know how much oxygen your body can transport and utilize when you exercise. This is an excellent measurement of your physical fitness. This is important because the more efficiently your body uses oxygen, the harder you can safely work out.

We need to know your Blood Pressure because that determines how strenuously you can work out without putting too much of a strain on your cardiovascular system.

We perform a Gait Analysis of how you walk and run. If your gait is off too much, running or related exercises could put you at a heightened risk of injury. After analyzing, we can design a program for you and correct any problems.

That is the science behind the magic, and it’s only the beginning. There’re also the all-important nutrition and exercise elements to our program. The real magic happens when you learn, work hard, make friends, And most importantly when you wake up one day and realize that you are no longer stranded; you’re no longer desperate, and you know that there is no way you will ever go back to that place where you thought you would die…but first, you have to Get Off Your Island and come to Live in Fitness™.


Live In Fitness – Call Us Fat Camp

At Live in Fitness™, we are one-hundred-percent positive that what we do works, and losing weight is just the tip of the iceberg. We teach our clients how to exercise safely and effectively; we teach them how to eat, cook and shop in a healthy responsible way; we help them discover and eliminate the behaviors and thought processes that kept them from succeeding in the past. What we aren’t sure about is what you should call us.

After arriving, our clients are known to call us things that aren’t very nice…at least at first. After all, we insist that they do things and eat things that weren’t part of their routine before. If they were they wouldn’t need us anymore.

But we don’t mind, because we have an almost-two-decade track record of lost pounds and changed lives. So if, along the way, we get called some names that don’t sound too flattering, that’s cool, because we know that in the end what we do works. And when people leave here, they are lighter, happier, healthier and full of gratitude.

Before they come here however, people call us names that we don’t consider too flattering either, because they don’t really nail what we do. For example…

Fat Farm – We don’t like the F word. And this name implies that we grow fat. On the contrary, we get rid of it.

Fat Camp – Yes, people leave their homes and stay with us for an extended period of time in a really cool place. But again, we don’t like the F word, and the term conjures sad little overweight kids being forced to go away and be tortured for the summer.

Weight Loss Spa/Weight Loss Getaway – Weight loss, definitely. But although our facility at Hilton Head Island doubles as a beautiful vacation spot, both of these names make it sound like you’re going to get pedicures and lie on the beach while people bring you food and cocktails.

Weight Loss Retreat/Weight Loss Camp – These are much better than “Fat” anything and frankly closer to what we are. But weight loss is only part of what we offer — we teach you how to live a healthy, happy life and keep it off.

Fitness Retreat/Fitness Camp -This name is okay, but it implies that you just come here and exercise. If you read it to mean a place where you can become physically, mentally and spiritually fit…then we’re getting really close.

We don’t really love any of these, but we love helping people lose weight for the long term, look and feel great and have a life and a self that they love. So you choose — call us whatever you want — just make sure you call us.

Fitness Retreat


Our Forefathers Did It — You Can, Too!


As the 4th of July, a.k.a. Independence Day, gets closer, we’d like to thank a handful of guys you might have heard of…or seen on your money…for writing down what they really wanted and signing it. By signing it (and sending it), they committed to a course of action that incurred a huge risk (their lives) for a huge reward (their freedom).

We’d like to ask you to do the same.

Yes, we’re being a bit dramatic, but only a little. If you’re like many of our clients used to be, you’re not happy with the status quo; your current lifestyle is risky to say the least, and you’re not free to do the things you really want to do.

Also, like our clients, you can have a life that you could barely have imagined before. You can have the freedom to do things you previously thought impossible. And you don’t have to go to war to have these things. You just have to come to our fitness retreat, or as we like to call it, a weight loss getaway. You will have to do some work, but you’ll also have a lot of fun, make new friends and of course shed those oppressive, unwanted pounds.

The changes you’ll see and feel will be revolutionary. All you have to do is say, “Enough is enough,” commit to a much better way to live, and sign up!

Don’t wait another day to start your pursuit of happiness.