A woman walks down a crowded street, on her way to what promises to be a very important meeting. She’s not late, but she’s cutting it very close. She silently rehearses her presentation as she weaves in and out of throngs of leisurely walkers and window shoppers. Some are offended as she bounces off them, while others notice her suit, her shoes, and her urgency. She is a woman that has an important place to be at an important time. As people move out of her way, she catches a hat in a store window from the corner of her eye. She stops. For a brief moment, she forgets her presentation.

She thinks, “I have to have that hat. It might be gone when I come back. I should go in and buy it right now.” Remembering the important meeting, she snaps herself out of the thought and presses on to her appointment.

She arrives with time to spare. She stands on the stage. From the podium, she looks into a sea of serious, hard faces. She begins her well-rehearsed presentation and is moving through it seamlessly, until a thought, like a small tickle in her throat, pops into her head: I must have that hat. She quickly dismisses the thought, but again and again it returns, growing to the point that the thought has become too powerful to dismiss. She hurries through the presentation, not caring about the outcome. The serious, hard faces have not been moved. They’ve gleaned her indifference.

She finishes and exchanges pleasantries, knowing that she won’t get the business but will get the hat.

Only weeks later, she sits on the couch watching television, while the hat sits somewhere on the floor of her closet in a pile of unused handbags, tagged blouses and twice-worn shoes. She says to herself, “I have to stop doing this. This is costing me way too much.”

Her determination and newfound discipline are steely…until the next morning. She gets off the subway, turns the corner and sees a mannequin wearing a very beautiful, and very expensive, coat. Without thinking, she stops and buys the coat. The price is high, but nothing compared to the cost.

This is exactly what we do with food. We have to have what we want when we want it, and too much is never enough. We promise ourselves after every binge or extra piece of cake that this is the last time. Something has to change. We look to advertised diets and fad exercise regimens for a quick salvation in the exact same way we look to food for quick relief from temptation. Sure, we receive short-term pleasure, but we receive it at the cost of long-term pain…and that pain will only get worse. It’s not just the guilt we feel, or the literal heavy feeling we get when we look in the mirror; it’s the promise of a life of misery.

At Live in Fitness, we have a different promise, and yes, it is going to cost you. Coming to our fitness retreat on Hilton Head Island, South Carolina isn’t inexpensive, but what you get in return is priceless. When Ralph Waldo Emerson said, “Give me health and a day, and I will make the pomp of emperors ridiculous,” he nailed it. To feel good, to feel hope, to feel healthy and happy has no price, and once you have that life, there isn’t a dollar figure high enough to return it for the old one.

Our promise is simple but not unconditional. If you make the financial, time, and effort commitment to come to us, we will give you that healthy, happy life. We don’t make this promise to take your money. If we did that, we wouldn’t have been in business for almost 20 years. We make this promise confidently, knowing that we have changed thousands of lives for the better and for the long-term.

How do we do this? We learned a long time ago that learning to live a healthy lifestyle entails much more than changing what, and the way, you eat; first you have to change the behaviors and the reasons. These behaviors and reasons are different for everyone. Of course there are similarities, but one solution does not work for a variety of problems. We will get to the core of why you have failed in your fitness and weight-loss attempts in the past and overcome those. Similarly, we will discover the strong elements of your personality (and there are many) that will enable you to succeed this time.

This is just the starting point. We also monitor your current state of fitness and create a nutrition and fitness program tailored specifically to you…mind and body. And when you leave, what you paid for won’t be sitting on the floor of your closet, or worse, around your waist. You will have it for a lifetime, because we will be there to support you long after you leave. It won’t be as easy as buying a hat or a piece of cake, but it will be worth it.

Please come visit us and remove the weight. It’s time to get rid of the pounds, as well as that heavy, nagging feeling that it will never get better. You can’t afford to wait. The cost is way too high.

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