Drawings on sea sand

If you’ve seen the movie Cast Away, you know that it’s about a man who survives a plane crash and ends up alone on a desert island. He manages to barely survive for several years and becomes so desperate that he befriends a volleyball. His desperation grows even deeper to the point that he decides to kill himself, because he will never be there with, and for, his loved ones again…and no one is coming to help him. When he realizes his suicidal plan won’t work, he builds a raft and braves the open sea with no land, help or hope in sight.

If you battle with weight, this is your story…maybe not as melodramatic if you need to tone up or lose a couple of pounds, but if you have a severe problem, the tale is very familiar — you feel stuck and separated from the world; fad diets and false promises show up like ships, then pass you by.

Your hope for change disappears over the horizon, leaving you feeling more desperate, alone and hopeless than ever before. You are in a miserable, lonely place that you can’t escape…and even worse, you can’t imagine being anywhere else because you’ve been stuck there too long and had your hopes dashed too many times. You could consider braving it on your own, but you have no way off and no idea where to go.

If this is you, the news is good. We can get you off of that island, but you have to come to ours first.

What is our island? It’s a lot of things. It’s a fitness retreat, a weight loss getaway…call it a fat camp if you want, although we don’t use that term. The best way to describe Live in Fitness is to say that it’s a magical place full of people like you who need help and people who want you to succeed more than you want it yourself. Does this mean that you’ll get off the boat, step onto shore and the pounds will instantly melt away? Of course not. That’s not magic, that’s impossible. The magic isn’t pounds disappearing — it’s the way you’ll feel after they’re gone. It’s the feeling of accomplishment you’ll have when you look in the mirror. It’s the feeling of confidence and pride you’ll have when you walk down the street in an outfit you could never have worn only months before. But the most magical feeling of all is the joy and pride you’ll see in the faces of those who love you the most.

How do we give you that joy? This isn’t magic at all — it’s a combination of your hard work, our hard work and a formula for success that has changed the lives of thousands of people. It’s a well-thought-out and scientific (but not in a boring way) approach to, not only taking off pounds, but also (and most importantly) developing habits that will ensure you keep them off for good.

Great. Now how do we get you off your island? We start by building your boat…a.k.a. your behavioral profile. We want to know, and want you to know, how you ended up on your island and what you’re doing that’s keeping you there.And yes, it goes much deeper than overeating not exercising. It’s important that we know how you’ve lived your life and related to your body in the past, so we can accent your strengths and overcome or eliminate weaknesses. Bottom line…if we know how you got there, that will go a long way toward helping you get free.

We need a map. After we have the boat, we need a map. This is a detailed and scientific (otherwise it won’t work) map of where you are right now. Like DNA, everyone’s map is unique, so we have to know everything we can about where you are right now. This means we’ll have to do a variety of important tests, so we’ll know the exact place we’re going, which is the place you really want to be: the best possible you.

Hydrostatic Body Fat Testing is the most accurate and technologically advanced method available to determine your body fat percentage. We have to make sure what you are losing is pure fat, and not the lean mass that you lose on most diet programs. Also, we ensure that your metabolism is speeding up for the long haul… the faster the metabolism, the faster the inches disappear!

Your Posture Alignment is very important for many exercise plans, but if you have not worked out in a while you may very well have postural problems. Once we have evaluated your postural alignment, we can then create an exercise plan to help correct your posture and any problems associated with it.

Your Resting Metabolic Rate determines how quickly you burn calories. We test your RMR when you arrive at the resort, so that we can determine how many grams of protein, carbohydrates and fats you should be consuming in each of your meals from day one. This also helps your coach to implement the correct exercise program to speed up your metabolism. Then we’ll keep testing your RMR so that we can adjust your portion sizes as your metabolism changes due to your new healthy lifestyle. This means you always get exactly the calories you need based on how many calories your body is burning.

Your Real Body Age isn’t a number of years that you’ve been on the planet. It’s a measurement of how at risk for disease you are, compared to the average person. For example, you could be 35 years old, but just is at risk for heart attack is a 65-year-old. That would mean that you’re real body ages 65, not 35.

Our VO2 Max Testing let’s as know how much oxygen your body can transport and utilize when you exercise. This is an excellent measurement of your physical fitness. This is important because the more efficiently your body uses oxygen, the harder you can safely work out.

We need to know your Blood Pressure because that determines how strenuously you can work out without putting too much of a strain on your cardiovascular system.

We perform a Gait Analysis of how you walk and run. If your gait is off too much, running or related exercises could put you at a heightened risk of injury. After analyzing, we can design a program for you and correct any problems.

That is the science behind the magic, and it’s only the beginning. There’re also the all-important nutrition and exercise elements to our program. The real magic happens when you learn, work hard, make friends, And most importantly when you wake up one day and realize that you are no longer stranded; you’re no longer desperate, and you know that there is no way you will ever go back to that place where you thought you would die…but first you have to come to Live in Fitness™.

child in school

Taking tests is something we all love to do. We love to stay up all night, drinking coffee and energy drinks until our hands shake uncontrollably, and the screen or page we’ve been staring at becomes blurry and illegible. We love knowing that, after spending sleepless hours intensely studying a subject, that we probably don’t find that interesting, we are going to be asked a barrage of difficult questions…questions we had answers to only hours ago, but now can’t seem to remember where we put them. The best part is the desperate feeling when we close the book and put our number two pencils down. That’s the good stuff…knowing you don’t know anything except that you’re going to be judged (and poorly) and compared (not favorably) to others. It doesn’t get any better than that.

If you guessed that last paragraph was sarcastic, you passed. Let’s face it; taking tests is an awful experience, but a necessary awful experience. The only people who enjoy taking them are those who excel at them, but they are definitely the minority. People, as a general rule, do not like to be judged and compared, especially when they don’t feel good about the subject. And when you come to Live In Fitness Retreat, the subject will be you. Don’t freak out yet; there’s good news.

You Will Not Be Judged or Compared
It can be intimidating coming to Live in Fitness. You might feel like that insecure kid who gets shipped off to fat camp. It’s nothing like that.

Yes, we are going to put you through a lot of tests, but those tests are for us to gain information about where you are right now, so that we can get you to where you want to be. We will gather information about your personality, your behavior, your likes and dislikes and your current state of fitness. But rest assured, we are only going to be assessing, not judging or comparing. We’ll have already judged and compared you when you show up—this person has a lot of courage…more courage than the people who refuse to take steps to better themselves.

Showing up is the hardest test…much more intimidating than the tests we give you at Live In Fitness.

Hydrostatic Body Fat Testing
Hydrostatic body fat testing is the most accurate and technologically advanced method available to determine your body fat percentage. We need to make sure that the weight that you are losing is pure fat, and not the lean mass that you lose on most diet programs. By knowing what kind of weight you are losing, we are ensuring that we are helping to speed up your metabolism for the long term and that the inches are dropping off of you more rapidly.

Posture Alignment
Your posture is very important for many exercise plans, but if you have not worked out in a while you may very well have postural problems, often relating to underdeveloped muscles around your spine. Testing your postural alignment can reveal a host of problems, including a stiff or hyper-mobile spine, tight muscles, kyphosis, lordosis, scoliosis, hyper extended joints, and other alignment and movement issues. Once we have evaluated your postural alignment, we can then create an exercise plan to help correct your posture.

RMR System
Your resting metabolic rate determines how quickly you burn calories. We test your RMR when you arrive at the resort, so that we can determine how many grams of protein, carbohydrates and fats you should be consuming in each of your meals from day one. This also helps your coach to implement the correct exercise program to speed up your metabolism as well. Then we’ll keep testing your RMR so that we can adjust your portion sizes as your metabolism changes due to your new healthy lifestyle. This means you always get exactly the calories you need based on how many calories your body is burning.

Real Body Age
Our real body age machine is one of our most important testing devices. Your real body age isn’t the number of years that you’ve been on the planet. It’s a measurement of how at-risk for disease you are, compared to the average person. For example, you could be 35 years old, but just as at risk for a heart attack as a 65-year-old. That would mean that your real body age is 65, not 35. Your real body age is composed of a wide variety of factors that are easily measured by our real body age machine.

V02 Max
Knowing how much oxygen your body can transport and utilize when you exercise is an excellent measurement of your physical fitness, and that’s exactly what the VO2 Max testing system will tell us. This is important because knowing how well you are utilizing oxygen lets us know how strenuously you can exercise and still be safe. The more efficiently your body uses oxygen, the harder you can work out.

Blood Pressure
Your blood pressure determines how strenuously you can work out without putting too much of a strain on your cardiovascular system. Knowing your blood pressure allows us to create workout programs that are safe and effective. During your stay at Live In Fitness, you will develop healthier blood pressure that will allow you to work out harder and burn calories faster, without putting you at risk for heart attack or stroke.

Gait Analysis
How you walk and run can have a dramatic effect on your body and your workout plan. If your gait is off too much, running or related exercises could put you at a heightened risk of injury. We will analyze your gait and design an exercise program that will work for you. If possible, our staff will also try to help you learn how to correct your gait, so you can walk and run in the healthiest way possible.

We perform these tests so that we can tailor your program to your body and your goals. The most difficult test is one question long, and you’re taking it right now:

1. Do I want to lose weight, keep it off, and live a happy, healthy life?

If you answered yes, it’s time to come see us.

Happy people on beach

We honestly don’t know why everyone is dancing. All we know for sure is that there has been a marked increase in spontaneous episodes of elated gyrations, quick rhythmic movements and a boatload of smiling.

These outbursts are understandable when they’re part of one of our dance classes, but more and more they’re occurring at non-scheduled dancing times. People just keep breaking into their sweet groove between classes, when rest and/or hydration would be the more logical activities.

We can only speculate as to what caused this outburst. Maybe they’re going for a little extra burn. Maybe they’re stoked that they’re dropping pounds like they’re hot. It could be that “this is their jam,” or possibly they’re just having fun.

Seriously, we don’t know. But this has been happening a lot lately. Men, women, older people, younger people, on the beach, in the gym…even at meals…everyone is getting down, and it’s beginning to reach epidemic proportions.

Maybe when people come to a fitness retreat where they have to exercise and eat healthy foods in measured proportions, they expect to be miserable. Then they realize that doing great things for themselves makes them feel like dancing…so much so that they can’t help themselves.

That’s the only reason we can think of. In the meantime, we might have to limit our song selections to Air Supply…maybe some Spandau Ballet.

That might work…but then what are we going to do about all the laughing, hugging and high-fiving?

LIF People

At Live in Fitness™, we are one-hundred-percent positive that what we do works, and losing weight is just the tip of the iceberg. We teach our clients how to exercise safely and effectively; we teach them how to eat, cook and shop in a healthy responsible way; we help them discover and eliminate the behaviors and thought processes that kept them from succeeding in the past. What we aren’t sure about is what you should call us.

After arriving, our clients are known to call us things that aren’t very nice…at least at first. After all, we insist that they do things and eat things that weren’t part of their routine before. If they were they wouldn’t need us anymore.

But we don’t mind, because we have an almost-two-decade track record of lost pounds and changed lives. So if, along the way, we get called some names that don’t sound too flattering, that’s cool, because we know that in the end what we do works. And when people leave here, they are lighter, happier, healthier and full of gratitude.

Before they come here however, people call us names that we don’t consider too flattering either, because they don’t really nail what we do. For example…

Fat Farm – We don’t like the F word. And this name implies that we grow fat. On the contrary, we get rid of it.

Fat Camp – Yes, people leave their homes and stay with us for an extended period of time in a really cool place. But again, we don’t like the F word, and the term conjures sad little overweight kids being forced to go away and be tortured for the summer.

Weight Loss Spa/Weight Loss Getaway – Weight loss, definitely. But although our facility at Hilton Head Island doubles as a beautiful vacation spot, both of these names make it sound like you’re going to get pedicures and lie on the beach while people bring you food and cocktails.

Weight Loss Retreat/Weight Loss Camp – These are much better than “Fat” anything and frankly closer to what we are. But weight loss is only part of what we offer — we teach you how to live a healthy, happy life and keep it off.

Fitness Retreat/Fitness Camp -This name is okay, but it implies that you just come here and exercise. If you read it to mean a place where you can become physically, mentally and spiritually fit…then we’re getting really close.

We don’t really love any of these, but we love helping people lose weight for the long term, look and feel great and have a life and a self that they love. So you choose — call us whatever you want — just make sure you call us.

LIF-4thBannerIdea

Hey,

As the 4th of July, a.k.a. Independence Day, gets closer, we’d like to thank a handful of guys you might have heard of…or seen on your money…for writing down what they really wanted and signing it. By signing it (and sending it), they committed to a course of action that incurred a huge risk (their lives) for a huge reward (their freedom).

We’d like to ask you to do the same.

Yes, we’re being a bit dramatic, but only a little. If you’re like many of our clients used to be, you’re not happy with the status quo; your current lifestyle is risky to say the least, and you’re not free to do the things you really want to do.

Also, like our clients, you can have a life that you could barely have imagined before. You can have the freedom to do things you previously thought impossible. And you don’t have to go to war to have these things. You just have to come to our fitness retreat, or as we like to call it, a weight loss getaway. You will have to do some work, but you’ll also have a lot of fun, make new friends and of course shed those oppressive, unwanted pounds.

The changes you’ll see and feel will be revolutionary. All you have to do is say, “Enough is enough,” commit to a much better way to live, and sign up!

Don’t wait another day to start your pursuit of happiness.