At Live in Fitness™, we are one-hundred-percent positive that what we do works, and losing weight is just the tip of the iceberg. We teach our clients how to exercise safely and effectively; we teach them how to eat, cook and shop in a healthy responsible way; we help them discover and eliminate the behaviors and thought processes that kept them from succeeding in the past. What we aren’t sure about is what you should call us.
After arriving, our clients are known to call us things that aren’t very nice…at least at first. After all, we insist that they do things and eat things that weren’t part of their routine before. If they were they wouldn’t need us anymore.
But we don’t mind, because we have an almost-two-decade track record of lost pounds and changed lives. So if, along the way, we get called some names that don’t sound too flattering, that’s cool, because we know that in the end what we do works. And when people leave here, they are lighter, happier, healthier and full of gratitude.
Before they come here however, people call us names that we don’t consider too flattering either, because they don’t really nail what we do. For example…
Fat Farm – We don’t like the F word. And this name implies that we grow fat. On the contrary, we get rid of it.
Fat Camp – Yes, people leave their homes and stay with us for an extended period of time in a really cool place. But again, we don’t like the F word, and the term conjures sad little overweight kids being forced to go away and be tortured for the summer.
Weight Loss Spa/Weight Loss Getaway – Weight loss, definitely. But although our facility at Hilton Head Island doubles as a beautiful vacation spot, both of these names make it sound like you’re going to get pedicures and lie on the beach while people bring you food and cocktails.
Weight Loss Retreat/Weight Loss Camp – These are much better than “Fat” anything and frankly closer to what we are. But weight loss is only part of what we offer — we teach you how to live a healthy, happy life and keep it off.
Fitness Retreat/Fitness Camp -This name is okay, but it implies that you just come here and exercise. If you read it to mean a place where you can become physically, mentally and spiritually fit…then we’re getting really close.
We don’t really love any of these, but we love helping people lose weight for the long term, look and feel great and have a life and a self that they love. So you choose — call us whatever you want — just make sure you call us.