- Joel Lyftogt
- Vice President
Biography-
From his strong business background, Joel brings to L.I.F.E. countless valuable business abilities. Along with those are his personal attributes - he is creative, hardworking, fun-loving, dedicated, communicates well, and is compassionate. He believes that hard work is a measure of what you do every day, not just some days. His motivation for what he does at L.I.F.E. comes from watching his mother work through a serious illness back to health. She regained her health by changing her lifestyle to include proper nutrition and exercise. From this, Joel has passion to live fully and teach others about living healthfully.When he was initially looking into this company, he saw how the owner was genuinely doing this to make people's lives better. And when he saw the way Eric maintains contact with so many of his former clients, and how he talks to them, helping them push through all those times when they want to quit - he knew he wanted to work here.
Joel would love to help grow this company into something more than a live-in fat camp. With obesity at an all-time high, he feels that we need to take Eric's message to a broader audience. And, with all of the fad diets and TV infomercial scams, the opportunity to create a real product that is effective is exciting. Among others, his initiatives include making schools a healthier place for kids, and making health and fitness knowledge accessible to everyone.
Joel holds a bachelor's degree from the University of Southern California, School of Cinema-Television. He is Rescue Diver Certified - PADI.
